Ipsos Taps Google Surveys for Geolocation Suite

Ipsos has announced a suite of research offerings based on geolocation technology and exploiting the Google Consumer Surveys platform.

The first tool is launched this week in North America and uses Google Opinion Rewards, a part of the Surveys app which boasts more than one million active respondents. The tool will use the location data of opted-in respondents to measure satisfaction and loyalty for major retail, restaurant and hotel chains.

CEO Didier Truchot says of the launches: 'We really wanted to do something different that leveraged the unique capabilities afforded by the Google Consumer Surveys platform. Our first offer will use the location-based data of opted-in respondents which will allow our clients to interview those who have visited specific locations in the last 24 hours.'

Google's Paul McDonald adds: 'We are excited to be working with Ipsos on this new initiative. We're interested to see how the combination of our Google Consumer Surveys platform with Ipsos' research expertise will drive new and differentiating insights to our users.'

Ipsos recently reported 'slight' organic growth of 0.8% for the fourth quarter of 2014 and said it would embark on an initiative called 'The New Way' project, which includes twenty measures relating to the firm's structure and governance, to be implemented over the next three years.

Group home page: www.ipsos.com .