Mavrck Launches 'Fan Grader' Facebook Analysis Tool

Social media influence measurement platform Mavrck has launched a tool called Fan Grader, to track the engagement of a brand's Facebook page, and identify its top 100 most engaged fans.

Mavrck's proprietary 'influencer activation engine' is used to identify and activate brands' most influential customers across social media networks at scale. Fan Grader analyzes the last 100 posts created by a brand's Facebook page, to pinpoint the fans who comment most on those posts. The tool will also highlight how many likes and replies that fan's comments receive, helping to identify those fans who actually engage their friends around a brand's content.

As part of the solution, marketers can download a report for further analysis, and brands can contact their top fans directly via a private Facebook message. CEO Lyle Stevens (pictured) comments: 'Fan Grader is designed to provide brands with a free and easy way to identify and engage their top fans. Now they can see first-hand the power of influence marketing and how it generates actual sales - not just additional fans - on social media.'

Web site: www.mavrck.co .