Sprinklr Buys Brazilian Social Media Firm Scup

New York-based Sprinklr, Inc is expanding its operations to South America with the acquisition of Brazilian firm Scup, provider of social media monitoring, customer care and analytics technology.

Scup was founded in 2009 in Sao Paulo and has become a well-known provider of social media management solutions for the South American market - it was the first such Brazilian platform to be certified by Twitter. The company has more than 900 clients and 70 employees.

Sprinklr has recently announced the establishment of a joint venture, Sprinklr Japan KK, and in March secured $46m in a funding round which valued it at more than $1bn - it also launched 'Experience Cloud', an enterprise social media solution. In the last 15 months, Sprinklr has tripled in size and acquired Dachis Group, TBG Digital, Branderati, Pluck and Get Satisfaction. It now has offices in ten countries and employs more than 800 employees globally.

CEO and founder Ragy Thomas (pictured) comments: 'Global brands today require a truly global solution to reach today's connected customer. With more than 78 million socially active Brazilians on social networks, our move to Brazil was necessary to support the global marketing needs of our customers'. He adds: 'Scup provides Sprinklr with great technology, a first-class customer base, and a deep understanding of the nuances of the social marketplace in Brazil'.

Scup co-founder Daniel Heise says Brazilians average at least 14 hours each month on social networks like Facebook, Twitter and YouTube; and says joining Sprinklr will allow his firm to better serve global clients with local presence'.

Web sites are at www.sprinklr.com and www.scup.com .