Edelman Berland Hires Asia Pac Country Heads

Edelman Berland, the research and analytics business within PR giant Edelman, has appointed Catriona Muspratt-Williams as Head of Singapore, and Andrew Chapman as Head of Australia.

Edelman Berland was formed in 2012 with the appointment of polling specialist Michael Berland as CEO, and the integration of Edelman's existing research firm StrategyOne. The firm offers strategic insights and measurements for PR and public affairs professionals, while working with the group's 65 plus offices around the globe to ensure that research and analysis are at the core of all client work.

Muspratt-Williams joins from Mediacom, where she worked for the past nine years, and most recently served as Head of Insights Asia Pacific. Prior to this, she worked as an Account Director at Jigsaw Strategic Research Australia, and as Head of Consumer Insight at mediaedge:cia (MEC).

Chapman joins with more than thirteen years of experience spanning research, brand, communications and strategic consulting. He has worked in Australia, North America and Asia, and most recently served as MD of healthcare and wearable technology specialist Bennie Brand in New York. Earlier, he founded knowledge management firm Scalability, and was VP and Principal USA of MR and consulting firm Forethought.

Commenting on the new recruits, Berland said: 'Our core goal is to continue growing the overall Edelman business in the region. We will do so by integrating research into communications marketing strategies and ensuring more predictable and measureable client engagements. Catriona and Andrew each bring a unique perspective that complements our team's.'

Web site: www.edelmanberland.com .