Cello Updates eVillage Pharma Community Platform

Cello Health Insight has overhauled its online pharmaceutical community platform eVillage with the addition of new tools, functionality and a new, mobile-responsive design.

The qualitative platform was originally launched in 2011 to help brands engage with a wide array of healthcare professionals, payers and patients. eVillage has now undergone a complete visual redesign, including scaling so it can be used on any device including smartphones and tablets; the addition of a dedicated app; and new features such as a highlighter tool, and a 'digital pathways' tool to help map out the patient journey.

Dan Brilot, Head of Digital Research, says the updated platform has been redesigned to emulate the style of other social media platforms like Facebook and messaging applications such as WhatsApp. 'The past four years has seen rapid increases in the tools that people use to interact with online communities and a massive growth in their popularity for research purposes', Brilot states. 'These developments have driven the redesign process, and eVillage is now positioned to deliver better engagement and an increase in the data collected from people posting and using the new tools that will ultimately help deliver higher quality results'.

Web site: www.cellohealthinsight.com .