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Trueffect Names Alex Yoder CEO
US targeting and media measurement platform Trueffect has appointed former Ebiquity and Webtrends CEO Alex Yoder as Chief Executive Officer. He replaces Finnegan Faldi, who will now Chair the firm's Advisory Board.
 The Westminster, CO-based firm uses a first-party customer data approach to help clients target ads, measure their effectiveness and improve performance. The company also enables users to track and retarget visitors as they browse other sites online.
Yoder (pictured), who has served on the Trueffect Board since 2009, is relocating from New York, where he most recently served as CEO, Americas of media and marketing insights specialist Ebiquity. Prior to this he spent five years as CEO of digital analytics specialist Webtrends, and he was VP of Sales at behavioural targeting software firm Touch Clarity. He began his career at systems and security management specialist NetIQ.
Carlos Sala, Chairman of the Board at Trueffect, comments: 'Alex is a proven CEO who knows our company extremely well and brings exceptional leadership and operational skills, a deep understanding of marketing analytics and how brands can leverage data as a core competitive advantage.'
Web site: www.trueffect.com .
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