App Measurement Firm appFigures Launches iOS Tool

Mobile performance measurement specialist appFigures has launched a native iOS app, to help developers track and analyse app store performance.

The New York-based company offers a range of app store data from downloads and revenue to hourly ranks, reviews and ratings. In March, the firm announced that it is now providing app store analytics data alongside other mobile marketing data within the Adobe Analytics platform.

The new fully native iPhone app offers a dashboard and reports - with data for total revenue from app sales, in-app purchases, and ads - downloads, ads, and app store reviews. CEO and co-founder Ariel Michaeli explains: 'We set out to create an intuitive mobile analytics experience that brings important information to the forefront without sacrificing flexibility. To do that, we built most interface components from the ground up, which allowed us to create a unique experience that we think will delight our users'.

Web site: www.appfigures.com .