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Phoenix and SessionM Partner for Real-Time Survey Offer
In the US, mobile data tools provider SessionM and MR firm Phoenix Marketing International (PMI) have announced a partnership giving access to a 'mobile-first' panel of more than twelve million consumers.
SessionM's 12 million plus registered consumers can be contacted via mobile for real-time surveys, and currently provide around 275,000 responses each day. The partners say their new product offering, known as mXP, will help clients to reduce market research costs 'while increasing the scale, scope and quality of data'.
According to Phoenix CEO Al DeCotiis: 'The SessionM registered consumer base means real-time access to consumers at their point and time of experience and also allows clients to direct marketing programs to the segment of one... This mobile approach to research is a powerful solution that will add tremendous value to our syndicated products and allow our clients to stay at the forefront of their industry'.
Paul Krasinski, SVP / Business Development at SessionM comments: 'We have the world's largest mobile engagement network and a unique understanding of how to best engage with busy, on-the-go consumers. PMI offers best-in-class market research methodologies, vertical industry expertise and advanced analytics. When combined, we can help marketers garner actionable insights from consumers, giving them immediate answers to business critical questions quickly'.
The firms are online at www.phoenixmi.com and www.sessionm.com , while the new product offering has its own site at www.mobile-xp.com .
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