Former Harris Poll Leader Launches Own Firm

In New York, former Harris Poll head Regina Corso has launched her own full service research company, focused on research specifically designed for public release.

Corso (pictured) has more than twenty years' market research experience, including more than a decade at Harris Interactive, working on high-profile opinion survey The Harris Poll - and eight years heading it up. She also worked for public relations firms on research for use in campaigns, including studies among specialised audiences such as children, teachers, IT decision makers, corporate counsel and small business owners. While at Harris, she also served as the firm's Head of Corporate Communications.

She says of the launch: 'Opening my own firm has been a dream and I'm thrilled to be able to achieve this. Conducting research designed to meet the demands of the media and public eyes takes a specialized hand. While many places now exist to conduct surveys, knowing how to ask the right questions and look at data correctly is extremely important to ensure the media will use the results'.

The new company is online at www.reginacorsoconsulting.com .