Video Campaign Tracker Conversion Logic Exits Beta

Cross-channel attribution platform Conversion Logic has completed its beta period and made its SaaS solution available to clients in the US and Europe.

Launched in August last year by former Visual IQ execs Trevor Testwuide (pictured) and Alison Lohse, Conversion Logic is backed by capital from Rincon Venture Partners, TenOneTen and Raptor Ventures, among others, and offers CMOs, brand leads and media practitioners rapid data on the success of their multi-channel media campaigns around the world.

The Conversion Logic platform allows advertisers to analyze their 'entire media mix', including display, search, social, mobile, online video, radio and TV, quickly identify where the best results come from and optimise campaigns accordingly, all via user-friendly dashboards. The firm says it has worked with more than a dozen clients during the beta, achieiving significant performance boosts. International direct marketing firm Guthy-Renker is among its initial clients in the new phase.

The news come a month after data giant Nielsen announced the launch of its Multi-Touch Attribution measurement solution (MTA), which helps marketers gauge ROI across screens, systems and channels (paid media, search, social media and e-mail).

CEO Testwuide says the Conversion Logic platform represents 'a smarter, more actionable way of deploying attribution', adding: 'By making the attribution framework easier to implement and consume, we are empowering brands and media agencies to maximize their results with a SaaS tool that will net significant bottom line results'.

Web site: www.conversionlogic.com .