Nik Harta Launches Research and Marketing Firm

In the UK Nik Harta, formerly a Director of agency markettiers4dc and the founder of its research division Opinion Matters, has left to form his own full-service research and marketing agency, Yolo Communications.

The new company will focus on research for PR and media, and offers a new service, Research through Social Media, generating 'actionable insights through unique analysis of social media monitoring and listening'. The latter combines analysis technologies and human interpretation, and promises to enable clients 'not only to learn what their customers are talking about, but... to discover the context of conversations and the language used to proactively participate, lead and influence conversations'.

Harta founded Opinion Matters as a communications driven research specialist in the year 2000, two years after joining consultancy markettiers4dc. Prior to 1998 he worked at Infratest Burke, Deloitte and then AT&T. He says of the launch: 'While we continue to provide a cost-effective, creative and consultative approach to our core research here at Yolo Communications, we also want to use technology to benefit our clients and are delighted to announce our Research through Social Media service. I enjoy working alongside PR and brand teams to support their research needs across both B2B and consumer target audiences and am really excited about the positive response we have had since the launch of Yolo Communications'.

Web site: www.yolocomms.com .