Funds for Small Business Web Analytics Firm Diib

US-based small business web analytics specialist Diib has received a $1m seed round of funding, which it will use to roll out its service.

Set up in 2012, Diib uses web site data and numerous algorithms to create prescriptive suggestions, so users can make quick changes to their sites. The health score it provides is calculated from data on the number of web site page loads, visit length, bounce rates, mobile visits and more, to provide businesses with a 'check-up' on their web site in around 30 seconds.

The firm's new funding comes from Park City Angel Network, PCSquared, Royal Street Investment, and Innovation Center. CEO and founder Daniel Urmann (pictured) comments: 'Diib is a new kind of SaaS prescriptive analytics tool that is solution based. We finished our soft launch and ended up with 5,500 business beta users, and last week, we rolled out our full product. As small businesses generate increased amount of data, Diib hopes to grow ahead of the curve'.

Web site: www.diib.com .