Euclid Launches In-Store Impact Measure

In the US, retail analytics specialist Euclid has launched a solution called EventIQ to measure the impact of in-store activities on traffic, customer behaviour and sales.

Launched in 2010 by the execs behind Urchin (the firm later sold to Google which became Google Analytics), Euclid uses existing Wi-Fi technology to gather shopper data and trends and deliver this information to bricks-and-mortar retailers. The new tool enables retail firms to use their existing Wi-Fi systems to detect and analyze in-store customer patterns against the time frame of a specific event, and then correlate that analysis with data such as point-of-sale results.

EventIQ can be used to assess the impact on visits and sales of activities such as mailing a new catalog or setting up a new display. The impact of other changes such as training initiatives, new menus items or merchandise can also be assessed.

CEO Brent Franson (pictured) comments: 'Making a significant change within a store or physical locations is useless unless you can accurately measure its impact on customer behavior and sales. With Euclid EventIQ, brick-and-mortar businesses now have the powerful analytics capabilities to make educated and data-driven decisions - all through their existing Wi-Fi infrastructure'.

Web site: www.euclidanalytics.com .