GfK Extends TV and Radio Contracts in Belgium

Belgian audience research body the Centrum voor Informatie over de Media (CIM) has extended its contracts with GfK to deliver both TV and radio audience measurement services until the end of 2017.

GfK, which began measuring Belgium's TV audience in 1997, will continue daily monitoring of 750 households in each region throughout 2016 and 2017, amounting to a total of 1500 households across the country. The radio contract was first awarded to GfK in 2005.

Kris Vloeberghs(pictured), MD of GfK Belgium, comments: 'We are proud to confirm our collaboration with CIM and continue to bring our global experience in audience measurement to Belgium. We will work in close collaboration with CIM to introduce engaging new features in TV audience measurement, while respecting existing conventions in the market'.

Web sites: ww.cim.be and www.gfk.com .