New Americas Head for Gain Theory

Long-time WPP exec Karen Kaufman has moved to a senior role in the group's new marketing foresight consultancy Gain Theory, launched in April. She takes the new title of Managing Partner, Client Development for NA and LATAM.

Launched in April, Gain Theory brings together analytics, technology solutions and consumer insight capabilities from around the group to help businesses integrate, plan and model marketing decisions. Specifically, it aims to help with the emerging challenges of big data and associated new technology; confusion around terminology and jargon; and the need for faster, smarter predictive insights.

Kaufman (pictured) has worked at WPP for sixteen years, most recently at GroupM's media planning and buying agency Maxus as Global Product Development Director, and before this in senior consultancy roles with Ogilvy & Mather, GroupM and Mindshare. Her experience includes the creation of custom analytical approaches, and work to integrate analytics and insights.

In her new role, Kaufman is tasked with developing Gain Theory's new and existing client relationships in the NA and LATAM territories. She will report to Jason Harrison, Worldwide CEO, who welcomes her 'unique, multi-lateral experience in the consumer insights, research, data and analytics domains, across multiple advertiser categories'.

Web site: www.gaintheory.com .