GMO Research Adds Three Million Malaysian Consumers

Japanese research and online panel provider GMO Research has partnered with lifestyle and brand-focused loyalty card provider BCARD, adding more than three million Malaysian consumers to its platform.

Launched in December 2010, BCARD's loyalty programme provides access to more than 75 merchant partners and over 3,500 outlets nationwide. With an urban-based membership, the platform has more than three million registered members and is growing at a rate of between 25,000 and 40,000 new members every month.

The research firm will now be able to conduct surveys among BCARD's consumer base, who in return will earn loyalty points redeemable at a number of stores and for items such as airline miles and mobile minutes.

Commenting on the alliance, GMO Research Product Development Manager Nicholas Antram states: 'The alliance with BCARD will change the landscape of online research in Malaysia. With a powerful and rich group of consumers to target from, researchers will be able to conduct online surveys in Malaysia at a speed and quality level that was not available until now'.

Web sites: www.gmo-research.jp and www.bcard.com.my .