TiVo Brings in Foster to Lead Research Division

Media pioneer TiVo Inc. has appointed former Crossbeam Media President and erinMedia co-founder Frank Foster to lead its TiVo Research and Analytics subsidiary.

The division was formed three years ago this week when TiVo acquired media measurement and analytics firm TRA for around $20m. Foster (pictured) will based in the company's New York office, with the title SVP and General Manager, charged with driving the division's strategic development in research and analytic solutions, audience measurement, data provisioning and programmatic advertising.

He worked most recently as President and General Manager of Comcast subsidiary Crossbeam Media, creating a data-driven ad delivery network across television, online and mobile. Before this he was Vice President, Advanced Media Sales and Planning at Comcast Spotlight, and Head of Television Advertising Sales and television product development for AT&T AdWorks. Earlier he was CEO at EVAD Consulting, and co-founder and President of audience researcher erinMedia. He began his career at USRobotics, and holds a BS from Iowa State University in Mathematics, Physics and English.

TiVo CEO and President Tom Rogers says the division's work is 'of utmost importance to TiVo's future' and comments: 'Frank brings with him tremendous experience in advanced advertising and deep insight into multi-platform entertainment that will be put to immediate use at TiVo Research'.

Foster says the company will build on 'the industry's largest single source, cross-platform data set', combining this with TiVo's analytics expertise and 'significant investment in state of the art big data technology' to give a unique insight into how media spend drives consumer behavior and product sales.

Web site: www.tivoresearch.com .