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AppsFlyer Launches Facebook ROI Reports
Mobile marketing analytics provider AppsFlyer has launched a product giving app marketers real-time data on return on investment for their Facebook ad campaigns.
Apps Flyer is a Facebook Mobile Measurement Partner (MMP), and the new reports combine in-app activity and lifetime value data with ad cost and other campaign details from the social network. The firm says app marketers previously had no way of measuring the ROI of Facebook install campaigns as subsequent user behavior could not be linked back to the payment they made to acquire apps. They can now open a single dashboard to view campaign impressions, clicks, cost and other features alongside post-install activity such as in-app purchases, sessions and ARPU.
Co-founder and CEO Oren Kaniel comments: 'Facebook is one of the most important sources of app installs in the entire ecosystem', and says the new reports will be 'invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns with full confidence that they're getting a positive return on their marketing investment'.
Web site: www.appsflyer.com .
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