Cablevision Gains Audience Measurement Patent

US media and entertainment company Cablevision has received a patent for an audience measurement and analytics system, which is used for capturing, synthesizing and running analytics against viewing data at the set-top box level.

Cablevision provides programming and services to hundreds of millions of consumers worldwide through its TV networks, Internet services, newspapers, and Clearview Cinemas. The firm's 'Optimum Audience Intelligence' platform promises marketers and programmers a detailed understanding of TV audiences using actual anonymous viewing behaviour from a 30,000 household sample, augmented with third party data.

The firm's new patent, which is titled 'System and Method for Set-Top Box Viewing Data', uses granular data in a secure, anonymized and privacy compliant manner, to enable clients to reach audiences across multiple platforms with measureable solutions.

Ben Tatta (pictured), President of Cablevision Media Sales, says the new patent 'further demonstrates the firm's commitment to developing census-based measurement and analytics that serve the needs of programmers and advertisers'. He adds: 'It is a result of more than five years of commitment to census-level measurement and provides the foundation to work towards scaling these capabilities as the industry eyes broader deployment'.

Web site: www.cablevision.com .