dunnhumby Expands into US Healthcare Market

Analytics pioneer dunnhumby has launched a new division to bring its customer science techniques to the US healthcare sector.

Founded in 1989, dunnhumby analyses till data captured from loyalty schemes operated by stores such as Tesco and Kroger, in order to understand the shopping behaviour, purchasing patterns and trends of nearly one billion shoppers across the globe. The firm says constant changes in the healthcare system are causing many individuals to shop around for where they buy and find insurance, advice, treatment and preventative care, and consequently loyalty has become an increasingly important issue for healthcare providers.

The new dunnhumby Health division addresses this, helping healthcare providers and insurance companies use their data to understand behavior and identify opportunities to improve patient interaction, build patient loyalty and motivate healthy behaviour. In addition, the division will aim to help clients understand gaps in patient engagement and establish why people leave the healthcare system. Data will also feed into new product development.

Andy Hill (pictured), MD North America, comments: 'Fostering loyalty and incentivizing healthy behavior hasn't always been a primary concern in healthcare and it is fascinating to see the industry now address the challenges that we have helped some of America's biggest retail names solve. Customer science can help healthcare organizations earn patient loyalty and act as a powerful tool in preventative care to help people live healthier lives'.

Web site: www.dunnhumby.com .