Predictive Marketing Software Firm Radius Raises $50m

San Francisco-based B2B predictive marketing software firm Radius has raised $50m in a new funding round, which it will use to further develop its software suite and its data science engine.

Radius was launched in 2009 by former Facebook engineer Darian Shirazi (pictured). Clients can connect their CRM data to the Radius Index, a proprietary machine-generated data set of 30+ million US businesses, to uncover real-time analytics about their customers, identify their best prospects, run targeted campaigns, and measure marketing performance.

Shirazi explains: 'The expectation is that the data is out there, but no matter how many tools, scientists or databases they acquire, CMOs struggle to gain the insights necessary to effectively pursue the largest market opportunities. We address this challenge with a single, beautifully designed application that allows CMOs to navigate, define, expand and acquire their entire customer universe'.

The new round of funding has been led by Founders Fund with participation from Formation 8, Glynn Capital Management, Jerry Yang's AME Cloud Ventures, Salesforce Ventures, BlueRun Ventures and Yuan Capital. This adds to the $54.7m in Series C funding which the company raised last September.

Web site: www.radius.com .