Mindshare Creates 'FAST' Data Hubs

WPP-owned media agency Mindshare APAC has launched a regional team called FAST, to provide services to brands looking to make sense of their marcoms data.

Mindshare has gathered digital specialists from across its network to create five FAST (Future Adaptive Specialist Team) hubs, located in Singapore, London, New York, Shanghai and Mexico City. The initiative offers six services that clients can use separately or as an integrated solution, and which include using real-time insights to influence the customer journey, advanced behavioral targeting, and the use of technology to make sense of data.

Additionally, for those clients who have their own sets of rich enterprise data, Mindshare will integrate proprietary and third party data, to develop brand specific affinity graphs.

Gowthaman Ragothaman (pictured), COO, Mindshare Asia Pacific says FAST is built on a sound understanding of clients' business needs and expectations of future media, and adds: 'By adding new and evolved capabilities and leveraging off our global scale, FAST is poised to be our key differentiator as it begins to deliver results for our clients'.

Web site: www.mindshareworld.com .