ThinkVine Hires dunnhumby Veteran as Commercial Chief

Cincinnati, Ohio-based marketing tech firm ThinkVine has named former dunnhumby exec Matt Nitzberg in the new position of Chief Growth Officer.

ThinkVine was founded in 2008 and offers cross-channel marketing attribution, forecasting and optimization.

Nitzberg worked for IRI, Borden Foods and consumer giant Procter & Gamble before moving to dunnhumby, where over eleven years his senior roles included development of the US CPG business, leading communications and media and heading up M&A strategy. In his new role, he will lead the continued development of ThinkVine's overall commercial strategy as well as its marketing and sales functions.

In December, ThinkVine hired former Nielsen exec Brian Smith for another new role, COO, in charge of product and service innovation.

CEO Damon Ragusa says of the latest senior appointment: 'I'm excited to have Matt on our leadership team. His customer-focused approach, global experience, and expertise as a strategist and advisor will further strengthen the value we create and how we communicate it to today's modern marketer'.

Web site: www.thinkvine.com .