Asian Debut for GfK's Crossmedia Link

GfK has announced it will launch its Crossmedia Link tool in a first Asian country, Indonesia, in September. The tool measures consumers' multi-screen media consumption habits.

Crossmedia Link tracks consumer behaviour across several screens, including desktop, smartphones and tablets, and is currently available in Turkey, Russia, Brazil, Germany, the Netherlands, Poland, South Africa, the UK and Italy.

In Indonesia, GfK is setting up a panel comprising 6,000 representatives across five cities, with proprietary software installed in each panellist's devices to automatically track their usage and behaviour. In addition, TV and print media usage will be measured using periodic surveys.

Country MD Guntur Sanjoyo comments: 'Indonesia is chosen as the first Asian market to launch Crossmedia Link as it has one of the fastest growing markets in the world for online penetration, mobile Internet, advertising revenue, and e-commerce. Our unique data set allows our clients to understand today's complex media behaviour and create links between the separate impressions and segmentation data they have today'.

Web site: www.gfk.com .