Funds for Consumer 'Nudge' Specialist NextHealth

In the US, consumer behaviour change specialist NextHealth has raised $1m in a round of growth funding.

The Denver-based company offers a platform combining predictive analytics, behavioral economics and multi-channel consumer engagement techniques. This integrated approach is used to predict risk reduction opportunities and then prescribe personalized member-level actions or 'nudges', to improve outcomes.

New funding has been led by Point B Capital, with participation from the City of Denver's Office of Economic Development and health industry veteran execs James Bradley, Trace Devanny, Peter Everett and Daniel Spirek.

NextHealth CEO Eric Grossman (pictured) comments: 'The participation of such a stellar group of investors and industry powerhouse executives is a real testament to the outcomes our company can provide. It is big leap forward in our next phase of growth'.

Web site: www.nexthealthtechnologies.com .