OpinionLab Upgrades Geolocation Product

US-based voice-of-customer technology firm OpinionLab has released a new version of its product, enabling brands to connect consumer feedback gathered through digital channels such as smartphones, with specific physical locations.

The firm's patented methodology collects, interprets and reports on unsolicited, open-ended customer feedback in real-time. It now includes a 'Location Selector' which generates a list of nearby brand locations based on a user's digitally identified geolocation, allowing the user to select the local brands / experiences on which they wish to provide feedback.

New features also include location analytics, to provide a view across geographies, real-time display of data for specific locations, the programming of location specific alerts and monitors, and the ability to summarize data by any dimension.

Mark Treschl, President and CTO, comments: 'We've long served many of the world's best known retail and financial services brands where consistent CX across numerous physical and digital channels is of paramount importance. Our customers asked for innovation to help them easily identify their physical locations with exceptional CX to inform their overall operations and this release delivers that innovation'.

Web site: www.opinionlab.com .