Market Track Buys Aus / NZ Retail Ad Monitoring Firm

Chicago-based advertising and pricing intelligence specialist Market Track has acquired Australia and New Zealand retail advertising tracker Commercially Retail. Terms of the deal were not disclosed.

Sydney-based Commercially Retail, which was founded in 2004 by Stuart Wood (pictured), works with brand owners, retailers and distributors to deliver detailed information and statistics on advertised products in retailer print and digital mediums. The firm actively monitors over 350 categories across more than 300 retailers, as well as more than 1,000 brands and distributors daily.

Market Track says the acquisition will help it extend its sales reach into other Asian markets, as well as expanding its capabilities in Australia and New Zealand. Commercially Retail plans to launch several digital capabilities from Market Track in its domestic markets, such as brand protection and business intelligence offerings; while Market Track will incorporate data visualizations developed by Commercially Retail for its CR-Digital solutions.

Commenting on the transaction, Market Track CEO Wayne Mincey said: 'Commercially Retail has built a comprehensive technology solution that closely mirrors Market Track's competitive intelligence line of business. The additional capabilities and reach that each of our organizations brings to this relationship will quickly allow clients from both companies access to a more comprehensive view of what is impacting the market and influencing their customers'.

Web sites: www.markettrack.com and www.commerciallyretail.com.au .