DigitasLBi Hires NA Chief Strategy Officer

In New York, Publicis digital arm DigitasLBi has appointed Alvaro Cabrera as Chief Strategy Officer for North America.

Acquired by Publicis in 2012, DigitasLBi offers a combination of insight, media, creative services and technical expertise through operations in sixteen countries, with a staff of around 2,200. Cabrera (pictured) joins after serving as MD and Head of Engagement Planning at OgilvyOne New York, before which he was the Global Lead for the firm's proprietary planning methodology and tool. Earlier, he was Chief Idea Officer at NXT, and he held senior roles at agencies Dieste, BBDO Contrapunto, and CP Proximity.

In his new role, Cabrera will work closely with Ronald Ng, Chief Creative Officer, NA; and Jason Kodish, Global Chief Data Scientist to combine data, technology and storytelling and create brand messages. He will also partner with Baba Shetty, Global Chief Media officer, to deliver a consistent approach to strategy across teams and disciplines.

Cabrera reports to Tony Weisman, CEO of DigitasLBi North America, who comments: 'Alvaro has the ability to find the key insights only human analysis uncovers from data. He is an award-winning strategist and creative thinker who takes that information and uses it to build the innovative strategies marketers need to engage consumers today'.

Web site: www.digitaslbi.com .