Apsalar Adds Instagram Measurement

San Francisco-based mobile ad targeting and analytics firm Apsalar has extended its mobile measurement relationship with Facebook to include Instagram, enabling clients to measure mobile app attribution across the latter's ad campaigns.

Apsalar's Data Management Platform (DMP) delivers an understanding of what customers do in apps and across other marketing channels. The DMP allows clients to conduct attribution and measurement of marketing effectiveness, manage profiles and perform analytics and segmentation, while connecting and sharing their data and segments with other marketing partners and platforms. In July, the firm introduced a new service identifying segments of app users which can then be used as Facebook Custom Audiences, for precision targeting across the social media network.

Apsalar says its latest extension will allow it to bring the same depth and granularity of data and measurement for Instagram as it already provides for app advertising on Facebook. Instagram has more than 300 million users each month, and more than 70 million photos are shared daily across the network.

Apsalar founder and CEO Michael Oiknine comments: 'We're delighted to offer additional value to our clients via this broader integration with Facebook properties. The expansion of our Facebook relationship will enable us to deliver even greater value to the app industry and help it capitalize on opportunities on the Instagram network'.

The firm is online at: www.apsalar.com .