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Canadian Launch for comScore Integrated Service
comScore is to roll out daily reporting of unduplicated mobile audience and validation metrics in its validated Campaign Essentials (vCE) in Canada. Advertisers in the country can already use vCE to measure audience for mobile ad campaigns across smartphones and tablets.
The new service will report unduplicated audience data including validated reach, frequency and GRPs, using a combination of comScore's first party data sources and demographic data from partners such as mobile demographic data supplier Addictive Mobility. Mobile measurement in vCE will give media buyers and sellers cross-platform alignment of campaign metrics (including mobile, desktop display and video campaigns); in-app (iOS and Android) and in-browser viewability measurement; and daily, unduplicated audience metrics at scale.
Brent Bernie, President of comScore Canada, comments: 'With the rapid growth of mobile spend in Canada, it is imperative that we continue to advance the measurement of mobile campaigns. We are excited about the progress we've made in enabling viewability reporting in mobile today, and we look forward to providing clients with a truly comprehensive measure of campaign performance with the addition of demographics and GRPs'.
Naveed Ahmad, CEO of Addictive Mobility, says the company is 'proud to be comScore's first Canadian mobile demographic data partner, to help enhance the quality and scalability of demographic reporting in vCE'.
Canadian-based Addictive Mobility has offices in Toronto, Vancouver, Boston, Dubai, and London and is online at www.addictivemobility.com . comScore's home page is at www.comscore.com .
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