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Quantcast Expands to Texas
San Francisco-based audience measurement and digital advertising firm Quantcast has opened an office in Austin, Texas.
 Quantcast helps publishers use insights to better understand audiences and how content resonates with the consumers they want to attract, and helps marketers to understand online behavior and target ads. Earlier this year, the firm acquired Stockholm-based digital ad agency Ad Performance and opened a new office in Milan, Italy.
The Texas office will be located in the Capital Factory, a well-known start up incubator and co-working space in Austin's downtown 'innovation zone', where Quantcast is planning to hire sales, client services and media professionals.
Rick Boyce, Head of Corporate Sales, explains: 'As we began to think about the rapid growth of our team, it became clear that a second US location would allow us to both grow quickly and cost effectively, thus driving top-line revenue and margin. Looking at cities that offer a bounty of high-tech talent and vibrant growth opportunities, Austin was an obvious choice'.
Web site: www.quantcast.com .
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