Former Greenfield Boss Wiltse to Lead FoodLogiQ

In the US, former Greenfield Online CEO Dean Wiltse has become Chief Executive Officer of food traceability specialist FoodLogiQ.

Founded in 2006, FoodLogiQ offers access to an online platform called Connect, through which users can analyse each component of their food supply chain, in real-time and on the move. Last week, the company announced an expansion of its latest round of growth financing, which it will use to accelerate the development and introduction of its product suite and further build out its leadership team.

Wiltse (pictured) joins with a 25-year background of growing companies and driving revenue growth and strong returns for investors of start-ups, pre-IPO businesses and public companies. While CEO and President of Greenfield Online/Ciao, he boosted revenues from $4.5m to $90m, and improved EBITDA from a $50m loss in 2000 to a $21m profit in 2005. He then served as Chairman and CEO of survey software firm Vovici (now Verint), before setting up his own DIY mobile measurement agency Thumbspeak, which he later sold to online sample exchange Cint. More recently, he worked for online polling specialist Statisfy as Chairman and CEO.

In his new role, Wiltse replaces Tom Finegan, who will continue to serve as the Chairman of FoodLogiQ's Board and as a special advisor. 'FoodLogiQ has experienced a solid year of growth as leading food manufacturers and distributors look to our software to meet the global demand for transparency and safety across the food chain', said Finegan. 'Dean brings an immense wealth of knowledge in this space needed to expand on this growth'.

Web site: www.foodlogiq.com .