New Kinesis Tool Helps Compare Panel Sources

MR software firm Kinesis Survey Technologies has launched a new reporting tool, the 'Advanced Recruitment Source Report', within its Kinesis Panel platform - and says more reporting tools will follow in the last quarter of 2015.

In May, the company launched a set of enhancements aimed at improving response rates in online panels, including 'Responsive Email Templates' for easier management of multiple communities and brands.

The new Report, which features drag-and-drop customisation, allows panel managers to quickly and easily identify their most valuable panel sources and adjust compensation accordingly. Kinesis CEO and co-founder Leslie Townsend says it will be used by larger online panels that use a number of recruitment sources and models, 'simplifying insight into where the most valuable panelists are coming from [and] allowing panel companies to best source their panels in alignment with their monetization requirements'.

The firm is online at www.kinesissurvey.com .