MB Digital Unveils Facebook / Instagram Ad Measure

Millward Brown Digital has introduced a mobile solution through which to evaluate the effectiveness of ads on Facebook and Instagram.

Using the new tool, marketers can gain insight into campaign impact with measures such as brand awareness, ad awareness, message association and brand favorability. In addition, it can help understand how Facebook and Instagram advertising shifts consumers' perception of a brand, and determine whether people are more aware of a brand after exposure to advertising on the social media platforms.

Tapping into Millward Brown Digital's practices for measuring ad effectiveness, surveys can be delivered directly in the Facebook mobile news feed, or via a pop-up within Instagram, so that consumers receive the poll in the same environment where they saw the ad.

Stephen DiMarco (pictured), President at Millward Brown Digital, explains: 'With the majority of people accessing Facebook on mobile, this partnership extends Facebook's ability to measure ads across the platform and to offer clients greater insight into the impact of their mobile ads'.

Web site: www.millwardbrown.com .