Wingify Introduces Bayesian-based SmartStats Tool

A/B testing specialist Wingify has launched a new statistics engine called SmartStats, which uses Bayesian statistics to power the firm's flagship Visual Website Optimizer (VWO) tool.

VWO offers an A/B testing tool to help businesses improve their web sites by tracking visitor behavior, testing improvement ideas and targeting visitors. With the new SmartStats engine, the firm claims that VWO reduces the average A/B testing time by up to 50%, through a combination of advanced mathematical algorithms and computing resources.

Chris Stucchio, VWO's Director of Data Sciences states that it is only possible to answer the probability of page A being better than its variation B through the use of Bayesian statistics. Company CEO Paras Chopra adds: 'SmartStats helps marketers optimize their web sites for revenue, rather than mathematical rigorousness. Instead of saying: I'm pretty sure I'm right, with SmartStats we want our customers to be comfortable saying: It's OK if I'm wrong and don't lose money, but if I'm right, there's a goldmine of additional revenue.'

Web site: www.vwo.com .