MMR Launches Quick Turnaround Tools

Oxfordshire, UK-based MMR Research Worldwide has launched MMR Express, a suite of tools for rapid and cost-effective insights. The solutions include screening, concept and package testing and optimisation, online focus groups and video, and rapid sensory evaluation.

The firm has offices in the UK, USA, Singapore, China, South Africa and India, and specialises in sensory research, product testing, packaging innovation, NPD and emotion-based research. MMR says the suite has been designed 'to provide clear consumer insight in situations where time or budget constraints would usually prevent this' and draws on its quarter century of experience in global ad hoc studies.

Potential users of the suite contact MMR via its web site and discuss requirements with a researcher who can help customise a sample and get research into field, with results delivered 'in days'.

Global CEO Mat Lintern comments: 'Clients have been telling us that they need speed without a loss of quality or control. Our assisted Express service provides the benefits of expert advice and help with the setup and analysis, meaning we deliver a tightly focused agency led project rather than a self-service solution'.

The company is part of the privately-owned MMR Group, founded in 1989 by Professor David Thomson, and is online at www.mmr-research.com .