WPP's Data Alliance Expands to India

WPP's Data Alliance has expanded its reach to Mumbai, India, where it will draw on expertise from group companies to help clients activate eCommerce, mobile and social media data strategies.

Launched in 2010, The Data Alliance comprises experts from the wider WPP network of market researchers and specialists in CRM, media and digital technology, who help the group's clients assess their available data and make the best use of it. Earlier this year, the division rolled out in Sub-Saharan Africa with the opening of an office in Cape Town, and the service is also available in the US and UK.

The latest launch is the first in Asia, and is supported by Kantar (IMRB, Millward Brown, TNS and Worldpanel), GroupM, Wunderman and Ogilvy. Collectively, these companies will partner on projects to enhance the use of data across WPP solutions. While a local team is being established, the venture will be driven by Anas Ghazi, Director of Global Partnerships, Data Alliance, and Tushar Vyas, Chief Strategy Officer, GroupM South Asia.

Hemant Mehta, SVP at Kantar firm IMRB, comments: 'In today's complex environment we need to deliver consumer understanding from multiple lenses to our clients. Data Alliance offers the ability to leverage diverse datasets for rich insights across multiple data sources to better understand motivations behind consumer behavior to help clients transform consumer insight into business impact'.

Web site: www.thedataalliance.com .