EverString Raises $65m for B2B Predictive Platform

In the US, predictive marketing specialist EverString has raised $65m in a Series B round of funding, which it will use to further expand the business.

The company, which is led by co-founders Vincent Yang, J.J. Kardwell and Chao Wang, offers an SaaS Decision Platform helping B2B companies identify their best customer prospects through data science, artificial intelligence and predictive analytics. This platform intelligently scores new and existing sales prospects, and also finds completely new prospects outside the funnel. Outputs include predictive scoring, predictive demand generation and predictive ad targeting.

The new funding has been led by Lightspeed Venture Partners with participation from existing investors Sequoia Capital and IDG Ventures, along with new investors including Lakestar.

Peter Nieh, Partner at Lightspeed Venture Partners, comments: 'EverString is unique, in that it offers a comprehensive platform that helps B2B companies find and drive the best customer prospects through the sales funnel. In a short period of time the company has already achieved significant customer traction'.

Web site: www.everstring.com .