Simply Measured Buys Social Media Intelligence Firm

Seattle-based social media analytics provider Simply Measured has acquired Fayetteville, Arkansas-based DataRank, whose software helps sift and prioritise online comment. Terms were not disclosed.

DataRank's social intelligence platform identifies the most relevant or useful comments among the mass of online conversation, accelerating the process of analysis. The fast-growing company has recently launched DataRank Sonar, a social media dashboard presenting real-time visual updates about client brands.

The firm's team will continue to work from their current location, working collaboratively with staff at its new owner. Simply Measured, which in the last 12 months also acquired social ROI data provider Inside Social, says the new combination will give it 'the most comprehensive analytics solution in the fast-growing social measurement market', actively used by more than 100,000 marketers.

DataRank CEO Ryan Frazier comments: 'The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact'. Simply Measured CEO Adam Schoenfeld says of the deal: 'Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs... By adding DataRank to the Simply Measured family, we're providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success'.

Simply Measured, which boasts of being 'the only solution formally certified by both Facebook, Twitter and Tumblr' (sic) has more than 30 employees and is online at www.simplymeasured.com . DataRank's web site is at www.datarank.com .