Lotame Names Country Manager for India

US-based web analytics and behavioral targeting firm Lotame has hired Gaurav Seth for the newly created role of Country Manager for India.

The firm's flagship audience data management platform Crowd Control gathers first-party unstructured audience data from publisher sites, allowing clients to combine this with third-party data in a single interface. Through the platform, clients can learn more about their most valuable customers, find prospects that look and act exactly like them, and then execute ad campaigns and content strategies that target them across any digital device.

Seth (pictured) joins from smart data platform Vserv.mobi, where he served as Business & Product Lead - Audience Platform. Prior to this, he was Director - Business Alliances & Product at consumer data specialist PrecisionMatch; and Senior Manager - Audience Targeting at Komli Media. In his new role, Seth will help lead the firm in the Indian market as Lotame continues to expand its APAC teams within the region.

Kevin Kohn, CRO of Lotame, comments: 'While India is a very early market, there is growing excitement by what digital advertising and data management specifically makes possible. Investing directly in India to support our growing client base was an important step and we look forward to leveraging Gaurav's experience to accelerate DMP adoption in India'.

Web site: www.lotame.com .