IBM Debuts 'Universal Behavior Exchange'

IBM has introduced the 'Universal Behavior Exchange' (UBX), a service linking customer data from different sources to help marketers personalize the consumer experience.

UBX connects advertiser, visitor preference and other data stored in different channels and devices, and is supported by a pre-integrated partner network that includes social, mobile, CRM and paid advertising solutions - these partners include MediaMath, Spredfast, MutualMind, SugarCRM and Exchange Solutions. Through this network, users can integrate a wide range of customer behavior, event, and audience data across paid, owned and earned channels.

Deepak Advani (pictured), General Manager, IBM Commerce, comments: 'The challenge marketers face today is the ability to deliver at scale customer experiences that are timely and relevant. This launch is addressing this by removing a key pain point for marketers around data integration to free them up to deliver the more innovative and meaningful experiences that consumers demand'.

Web site: www.ibm.com .