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Sequoia Buy-In Gives Green Light for Signals Group
Israeli big data analytics company Signals Group has raised $15m in Series B funding, with which it will grow its US offices and expand its analytics portfolio to serve a wider range of clients.
The round was led by Sequoia Capital - whose investments span companies accounting for more than 20 percent of the total value of the NASDAQ - with participation from existing investor TPY Capital. Shmil Levy, a partner at Sequoia Capital Israel, will join the Signals board.
Signals' platform rapidly channels multiple external data and unstructured data sources covering consumers, markets and technologies into actionable insights on how to grow products and brands, fuelling corporate decision-making. The firm was founded in 2009 by two former military intelligence officers, Gil Sadeh and Kobi Gershoni, now CEO and Chief Research Officer respectively. The two applied their learning from the military to spot connections and trends in data, thereby 're-imagining and automating market research'. Key clients are in a range of sectors including life sciences, CPG and food and beverage.
According to Sadeh, 'most data science remains in the proverbial lab and is not made actionable for decision makers... With support from Sequoia, Signals will continue to work with the greatest minds in data and computer science to develop a wider analytic portfolio designed for the Board room'. Chairman of the Board Guy Yamen of TPY Capital comments: 'Paired with Sequoia's vast experience in growing analytics software businesses, the funds raised will help Signals reach more companies with its unparalleled offering'.
Web site: www.signalsgroup.com .
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