Kinesis Releases Incentive Redemption Tracking Tool

US-based software firm Kinesis Survey Technologies has launched a new reporting feature to enable users to track incentive redemption rates for online panels.

Available within the Kinesis Panel platform, the firm's new 'Advanced Financial Report' tracks points redeemed across multiple redemption sources, as well as those points not yet cashed in. Using the feature, panel managers can see their redemption rates in real-time, and run reports to view trends over time.

Commenting on the launch, MD Tariq Mirza (pictured) explained: 'The Advanced Financial Report is a necessity for larger online panels that utilize a large number of incentive sources. The report simplifies insight into popular sources for point redemption, as well as alerting panel companies to their point liability rates, allowing them to better align their financial requirements'.

Web site: www.kinesissurvey.com .