IDG and Google Partner for '100% Viewable Advertising'

In New York, tech media and services company IDG Communications has partnered with Google to introduce a new program which the firms claim will provide 100% viewable ads.

As a member of the IAB, IDG adheres to the industry standard: a display ad is considered viewable if 50% of the ad is viewed for at least one second; a video ad is considered viewable if 50% of the ad is viewed for at least two seconds, above the fold and in view. Through the partnership, IDG is using vCPM (viewable CPM transactions) powered by Active View, a recently launched capability from Google's DoubleClick division, which forecasts when an impression is likely to be viewable and then verifies and immediately confirms ads that have been viewed.

IDG says it currently has 100% viewability guarantees in place with a number of large advertisers, and is offering the guarantee on a worldwide basis on its owned and operated media, as well as the entire IDG TechNetwork, across desktop and mobile.

Peter Longo (pictured), CEO of US Media at IDG Communications, comments: 'Viewability is an important issue to many of our advertisers. IDG is proud to be the first global technology media company to offer a solution for 100% viewability worldwide, across any platform'.

Web site: www.idg.com .