WebbMason Marketing Buys Data Science Firm Spry

Full service provider WebbMason Marketing has announced the acquisition of Spry, Inc., which focuses on big data, data science and data operations; and the launch of an Advanced Analytics & Segmentation Engine.

Brooke Jones, Chief Executive of Spry, moves to the role of President, WebbMason Analytics, a new division offering in-depth Hadoop experience and providing marketers with targeting and campaigns for new customer acquisition, cross-selling and upselling, churn and win-back analysis, and portfolio optimization.

The new Engine is billed as 'a complete solution for building and cost-effectively maintaining data lakes and advanced analytics for campaigns and other big data missions', and is compatible with leading business intelligence (BI) platforms and data warehouses.

WebbMason Marketing CEO Warner Mason (pictured) says of the acquisition: 'With Spry's analytics integrated into WebbMason Marketing solutions, we immediately become a more valuable resource for our clients... To our knowledge, we have the best big data and analytics capability of any full service marketing provider in America'.

Jones says customers have pressed for help in simplifying and streamlining their data operations, and the Engine is the result. 'No big investment in hardware or software - everything just makes it simpler'. He explains: 'We're offering both cloud-based and premise-based deployments. This is the system WebbMason uses to support our own client analytics, so it can provide a seamless transition from our engagements to ongoing data operations'.

Web site: www.webbmason.com .