20|20 Launches 'QualLage' Online Collage Tool

Global MR tech and services company 20|20 Research has launched an online collage tool named QualLage, to help researchers prepare and engage qualitative participants, and deliver more vivid reports.

According to the firm, with the tool open on their computer, the user simply clicks and drags the appropriate graphics onto the collage board, and resizes or repositions them as necessary. The software accommodates as many, or as few graphics / photos as desired. The completed collage can be e-mailed to the group or researcher, and integrated online or into digital reports for clients after the group is completed.

QualLage will be available as a basic free tool for use by any researcher, or as a premium version for clients.

CEO Jim Bryson (pictured) comments: 'Because of its value as a projective technique, we decided to develop a basic, cost-effective, digital collage program that would elevate the research effort while eliminating the need for cutting down all those trees. And we decided to give it away - sort of our gift to the research industry. We hope researchers will feel free to use it to improve their learning from respondents'.

Web site: www.2020research.com .