GfK Launches 'On Demand' Brand and Comms Tracking

GfK has introduced a new brand and communications tracking platform, providing real-time access to data, dynamic 'hot alerts' based on a variety of KPIs, and data visualization tools.

The platform features two new services: Brand Vivo On Demand for brand tracking, and Experience Effects On Demand for communication and touchpoint effectiveness tracking. Clients can choose between three service options: pure self-access (On Demand) giving access to data and analysis using intuitive dashboards and visualizers on their own time; or On Demand Smart and Plus, which combine this self-access with different levels of consultancy from GfK.

Oliver Hupp (pictured), Global Director for Brand Strategy and Tracking, comments: 'Today's marketing eco-system evolves every minute and managers need to be able to detect this and respond instantly, from multiple sources, in a consumer-centric mode. With On Demand, we are supporting our clients in shifting to technology and action-based insights that traditional online portals cannot provide'.

Web site: www.gfk.com .