New NPD Service Integrates Client Segments

Consumer tracking firm The NPD Group has launched a new analytic service integrating clients' own segmentation schemes with sales and market share 'data of record' for every industry and country covered by its survey-based trackers.

NPD's consumer tracking provides sales and market share information, context and purchase motivation data for sixteen industries in the Americas, Europe and Asia Pacific. Users of the new service will be able to view industry sales and market share data split by category and brand, for each of their consumer segments - providing insights including who is buying, what they are buying and where. They can also tap NPD's primary research capabilities to help develop new segmentations.

NPD's President, Solutions George Terhanian (pictured) comments: 'Our clients recognize that good business strategy requires them to divide the market into segments, to learn all they can about consumers in the most appealing ones, and to then develop products, services and marketing strategies that resonate. They can now plug their own segment definitions into NPD data to understand both the 'what' and 'why' of each segment's purchase behavior. They'll know immediately how effective they are at reaching and appealing to key segments'.

Web site: www.npd.com .