MediaMath Names Eastern Europe Regional Director

US-based MediaMath, which offers tools for digital ad buying, data management and other aspects of digital marketing, has appointed former Facebook exec Firat Dirik as Regional Director, Eastern Europe. He will be based in the firm's London office.

Founded in 2007, MediaMath's flagship data and ad platform TerminalOne helps marketers serve more relevant ads. This time last year, the firm acquired audience targeting tech company Rare Crowds, having previously purchased French ad targeting firm Tactads, after closing a $73.5m Series C round of funding, and opening offices in Tokyo, Paris and Sydney, and acquiring social media ad platform Upcast.

Dirik (pictured) joins from Facebook, where he spent four years heading up the Turkish market as Country Manager, based in London. Prior to this, he was Microsoft Advertising Sales Lead in Istanbul, responsible for building and developing the firm's Consumer and Online business.

Dave Reed, MD EMEA, MediaMath comments: 'Firat has a wealth of experience gained with some of the industry's major players. We are delighted to have his local knowledge and operational expertise leading our development in the region, and helping our local clients to maximise the advantages of programmatic media buying.'

Web site: www.mediamath.com .