MediaCom Creates 'Head of Knowledge' Role

In New York, WPP-owned media agency MediaCom has promoted Andy Littlewood to the newly created role of Managing Partner, Head of Knowledge, to provide North American clients with access to data tools, systems and products from across the agency, GroupM and WPP.

Littlewood (pictured) joined in 2011 as Chief Data and ROI Officer, in charge of a team of 21 staff and focusing on direct response, analytics and econometric modelling. Prior to this, he worked for PHD Media as Director of Analytics and Direct, Australia; led the Comms Planning team at Aegis; and began his career at Mediacom in the UK.

Separately, Mediacom has appointed former DigitasLBi exec Tamara Alesi as Managing Partner, Head of Digital Strategy, and former Dentsu Aegis SVP Stephanie Starr as Group Account Director for Audi of America.

Sasha Savic, CEO of MediaCom USA, comments: 'We are always looking for new leaders who can help us deliver deeper, more creative and more integrated client solutions. Andy will bring together all of our data tools and systems, Tam's already made a tremendous impact, and Stephanie is taking over one of our most important account teams'.

Web site: www.mediacom.com .